What's included
- A positioning statement
- Tone-of-voice pillars, named and explained
- A vocabulary do/don’t list
- Two rounds of revisions
- Delivered as a shareable reference document
Who this is for
Who this is for: companies about to commission a website, a content program, or a sales deck — and want one document that keeps all of it consistent. Commission this first if you’re about to commission everything else.
The one service that starts with a conversation.
Every other package starts from a written brief. This one, on the Signature tier, starts with a live discovery workshop with your team — because a voice document built without hearing how your team actually talks about the business is just our guess at it. From there: draft → edit → proofread → deliver, with a Q&A round once your team has lived with it.
Full process →What clients say
“We finally have a document every new hire reads before they write a single sentence for us. Support replies, the site, our deck — it’s the same company again.”
Illustrative sample quote, written to represent the feedback our work earns — a verified client quote will replace it as projects are completed.
Packages & pricing
Foundations
€1450.00
One-off · 2–3 weeks
- Positioning statement
- Tone-of-voice pillars, named and explained
- A vocabulary do/don’t list
2 rounds included
Complete voice guide
€2600.00
One-off · 3–4 weeks
- Everything in Foundations
- Messaging pillars + audience-specific tone notes
- Example rewrites of 3 of your existing pages
2 rounds included
Signature
€3900.00
One-off · 4–6 weeks
- Everything in Complete voice guide
- A live discovery workshop with your team
- Full brand-voice guidelines document + one round of team Q&A
3 rounds included
Frequently asked questions
Because it’s foundational, not supplementary — everything else on this site (website copy, email, landing pages, product descriptions) is faster and more consistent once this document exists. It’s priced as the source document, not an add-on.
That’s the point of it. The Complete and Signature tiers are written explicitly so any writer — in-house, freelance, or AI-assisted — can follow the rules correctly without us in the room.
Not strictly, but it helps — see ‘Related services’ below. Many clients commission this first, then the website copy is written directly against it.
A structured session (remote or in person) with your team to surface how you actually talk about the business — internally and to customers — before we draft anything.